(Solved):Your new Marketing Director asks for your opinion about which of the two theories, Cognitivism or Behaviourism, is the best approach to understand buyer behaviour. Explain each and give reasons for… View Answer

Question:

Your new Marketing Director asks for your opinion about which of the two theories, Cognitivism or…

Your new Marketing Director asks for your opinion about which of the two theories, Cognitivism or Behaviourism, is the best approach to understand buyer behaviour. Explain each and give reasons for your preferred theory.

Expert Answer:

Buyer behavior is the study of how

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