Solved:Question: According to Brand Finance’s Global 500 list for 2017 Lego is the World’s Most Powerful Brand. It…….

Question:

According to Brand Finance’s Global 500 list for 2017 Lego is
the World’s Most Powerful Brand. Its power is manifest in the army
of fans it has across the world. At the Festival of Marketing 2017,
Global Digital Marketing Director at Lego, Sara Holt highlighted an
impressive 1.2 million pieces of user generated content, showing
just the dedication Lego hobbyists. Lego has over

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