Solved:Question: Answer ALL questions from this part. All questions carry equal marks. Case Study: KFC China: Targ……

Question:

Answer ALL questions from this part. All questions carry equal
marks.

Case Study: KFC China: Targeting Through Localization:

Read the following case study carefully and answer all the
questions given at the end of the case.

When KFC first entered Hong Kong in 1973, it quickly grew to 11
restaurants by the following year. However, the business seriously
misjudged the local market and failed to

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